SEO

Mobile SEO services are more important than ever.

By April 20, 2019 May 26th, 2019 No Comments

Has your agency discussed mobile SEO services? 

Is your agency providing you with mobile SEO services? You’re likely familiar with the concept of Search Engine Optimization (SEO), but what about mobile SEO? Is it really necessary, and how does it differ from standard SEO practices?

More Users Are On Their Phones

These days, just about everyone you know has a cell phone. According to TechCrunch, the average U.S. consumer now spends about five hours a day on their mobile devices. And most of these people aren’t spending all of this time texting, making phone calls, or taking selfies—they’re spending a bulk of that time on the Internet. With so many people performing Internet searches on their mobile devices, it’s important that your website follows best mobile SEO practices.

Mobile-First Indexing

In March 2018, Google announced their plans to roll out mobile-first indexing. This means that instead of using the desktop’s version of a website when it comes to mobile rankings, they will instead be using the website’s mobile version for indexing and ranking.

In other words, even if your website ranks well on desktop, it won’t rank as well in mobile search if the mobile version is lacking in some departments.

Mobile-Friendly Practices

For best search engine results, websites should be created with mobile-friendly practices in mind. This means ensuring your website is responsive, you’ve kept voice search in mind when doing keyword research (more and more mobile users are beginning to prefer voice search), make sure your page speed is the fastest it can possibly be, develop content strategies with the mobile audience in mind, and so on. There is a lot to consider when it comes to ensuring a website is mobile-friendly, and this is one of the many ways a marketing agency can help.

Whether you’re interested in having a website created from scratch, or you have one already and you’re looking to improve rankings, let 1Brand Creative Group improve your mobile SEO strategy. Contact us today to receive a quote for your project.

Mobile SEO Services should include improving Google Page Speed.

Knowing that Google now takes mobile page speed into consideration in it’s algorithm, it’s best to make sure you website is performing fast enough with Google’s own testing service. Google Page Speed Insights (powered by LightHouse), shows you your page’s load speed split into Desktop and Mobile tabs. The mobile tab is by default. Another indication that Google values Mobile to be more important than Desktop. 

Mike Kotler

Author Mike Kotler

Mike Kotler is Creative Director at 1Brand—a small team of expert designers, developers and marketers based in Chicago. He is a graduate from the University of Florida, an animal-lover and a die-hard Chicago sports fan.   Read a recent interview with Mike from Voyage Chicago.

More posts by Mike Kotler

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